Privacy Policy

Last Updated: 11/1/2-25

At True North Capital, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, submit a contact form, or interact with our services.

By using our website, you agree to the practices described in this policy.

1. Information We Collect

We collect personal information that you voluntarily provide to us, such as:

  • Contact Information: name, email address, phone number, and any details you include in the contact form.
  • Website Usage Data: information about how you use our website, collected through cookies and analytics tools such as Google Analytics.
  • Device and Technical Data: browser type, device type, IP address, and referral source.

In the future, we may also use advertising pixels (such as Meta Pixel or Google Ads remarketing tags) to understand and improve how we reach and serve our audience.

2. How We Use Your Information

We use your information to:

  • Respond to inquiries and provide information about our financial services.
  • Improve website performance, user experience, and marketing effectiveness.
  • Analyze trends and measure engagement through tools like Google Analytics.
  • Comply with legal obligations and maintain website security.

We do not sell or rent your personal information to third parties.

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience. Cookies help us:

  • Understand how visitors use our website.
  • Measure the effectiveness of our content and campaigns.
  • Personalize and improve future experiences.

You can control or disable cookies through your browser settings. However, some features of the site may not function properly if you do so.

For more details on Google Analytics, visit Google’s Privacy Policy and Google’s Safeguarding Data Page.

4. Data Sharing and Third-Party Services

We may share limited data with trusted third parties that help us operate our website and marketing systems, such as:

  • Google (for analytics and potential advertising services)
  • Web hosting, email providers, and advertising partners

These partners are required to handle your data securely and only for authorized purposes.

5. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill the purpose it was collected for
  • Comply with legal, accounting, or reporting requirements

When no longer needed, we securely delete or anonymize your information.

6. Your Privacy Rights

Depending on your location, you may have rights under the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), including:

Under GDPR (for EU/EEA users):

  • Access: Request a copy of your personal data.
  • Correction: Request correction of inaccurate data.
  • Deletion: Request deletion of your personal data.
  • Restriction or Objection: Limit or object to how we process your data.
  • Data Portability: Request a copy of your data in a portable format.

Under CCPA (for California residents):

  • Access: Know what personal information we collect and how it’s used.
  • Deletion: Request that we delete your personal information.
  • Opt-Out: Direct us not to sell or share your personal information.

To exercise any of these rights, please contact us at info@truencapital.com. We will verify your identity before responding to a request.

7. Data Security

We take reasonable steps to protect your personal information from unauthorized access, alteration, or disclosure. However, no online transmission is 100% secure, and we cannot guarantee absolute security.

8. Children’s Privacy

Our website and services are not directed toward children under 16. We do not knowingly collect personal information from minors. If we learn that we have collected such data, we will delete it promptly.

9. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites.

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in technology, legal requirements, or our practices. The updated version will be posted on this page with a revised “Last Updated” date.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

True North Capital
Email: info@truencapital.com
Address: 30665 Northwestern Hwy, Ste. 110, Farmington Hills, MI 48334

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